internet marketing / Audio for Your Websites

AUDIO FOR YOUR WEBSITE

The internet is changing at a mind-spinning speed. Hence, if you only offer plain text on your sites, the average visitor is known to stay between 30 to 60 seconds at the most. A plain, naked web site is of little value to the average internet surfer.

There have been studies of internet surfers behavior and eye movements when on a site. Furthermore, there is a software that can tell you exactly what the human customer is looking at on any given web page. This tells you that you should have some pictures on your site (with the appropriate alt tags for the search engines).

We all heard that people interact in different modes. Some people are more visual and need to see things. Others are more auditory and need to hear the information. Others are more kinesthetic (They would be like me and need to print an e-book before reading it!), etc.

In order to appeal to the people that are more auditory, you will need audio on your web site.

There are a few things you should know before getting into adding audio on your web site:

+ You are better off by offering smaller segments (less than 5 minutes) than a long one hour segment. Hence, if you have great material, it is better to split it in smaller topics. The attention span of the average human being is not very long.

+ Unless you have a very annoying voice, people would rather hear you than a hired actor. It adds to your credibility and people can trust you.

+ Having audio on your web site can use a lot of bandwidth and your site can go offline if you don’t check it often.

+ You certainly do not need your own recording studio to get your message out there. There are plenty of good microphones for less than 100$.

Click here to check instantaudio.com a quality service offering to record and host your audio. I use their service.

Among other services, they offer to record your message from your telephone. You can also ask your satisfied customers to record their testimonials over the phone. It is very easy to use and will help your site’s conversion a lot.

You also have to realize that the internet has jumped out of computers and is now readily available from many cell phones (and will probably be standard on most cell phones in just a couple of years). It is easier for a person to listen to audio on their cell phones than to read text. You therefore need audio on your site.

Podcasting is also gaining in popularity and being able to offer audio outside your website will get you more exposure. Click here to start adding audio to your website NOW!

Another great advantage of being able to use audio recording services is that you can send postcards to members of your list instead of the old boring newsletter which nobody reads anymore. Friends of mine were telling me that their opening rate dramatically increased once they started sending audio postcards instead of just newsletters in writing.

Another advantage of audio is that you can create audio products easily and then sell them for a fair amount of profit if your material is of good quality. If you run out of things to say, it also gets easy to interview a person related to your niche who will provide new and fresh material for your web site or even a product to sell.

I have written the reasons why you should have audio on your web site, now please let me tell you!

HERE IS YOUR CALL TO ACTION:

1) Find a good audio service you want to use. You could decide to host your own audio but do not waste days or weeks figuring out how to do it. If it’s too complicated, hire someone to do it for you or better yet, choose a turn-key operation such as instantaudio.

2) Now that you have audio, let the world hear your voice and your message. There are numerous sites where you can post your podcast, most of them are free. Do a web search for free podcasting. One of the most popular free podcasting sites is Apple’s podcasting.

3) Record and publish your short messages and don’t forget to bookmark them and drive traffic to them.

See you on the next square!

Nathalie